Digital PR / Reputation Management

JOEL LEYDEN - a professional consultant in global public affairs, branding, digital PR, social media, crisis communications, SEO, reputation management since 1995. 

The professional work of Joel Leyden has been featured in AP, Reuters, TIME, CNN, AP, FOX, Washington Post, The New York Times and other media.

Joel Leyden, a pioneer in Internet marketing and branding works from New York and Israel.

Joel Leyden was responsible for creating the first commercial Website in Israel.
Leyden created the first Website for an Israeli Prime Minister.
Leyden co-created the Israel Defense Forces Website and the first English news site to come out of Israel - the Israel News Agency

Joel Leyden created and today operates the largest professional forum of Jewish marcom executives on the Internet @ Leyden can be found on with over 50 professional recommendations.

Joel Leyden delivers professional work that has your back 24/7.

When not working in the digital world, Joel Leyden is involved in non-profit, humanitarian work for the poor and homeless.

International PR - Commercial / Governmental Public Affairs Services

  • Domestic and International News / Information Messaging Campaigns 
  • Crisis Communications
  • Reputation Management
  • Political Management Consultancy
  • Start-Up / IPO Consultancy
  • New Product Development
  • Development and training of PR and Digital departments for domestic and international penetration.
  • International Negotiations
  • International media contacts, including Wire Services, Newspapers, Television, Radio, Internet, Cable, Business, Trade and Consumer Publications
  • New Media / Social Media
  • Press Kits
  • Copywriting
  • Web Design and Content Management
  • Search Engine Optimization
  • Global Cross-Cultural Business and Public Affairs Communications Training
  • Export Marketing
  • Market Research / Competitive Intelligence
  • News and Feature Copy Writing
  • Extensive work with ISP's and Venture Capitalists / Investors
  • Corporate Identity
  • Graphics, Layout and Design for print, broadcast, cable and Internet medias
  • Print and Broadcast Advertising Placement
  • Internet Marketing
  • Brochures
  • International Negotiation Training
  • Editorial Writing
  • Audio-Visual Production
  • Worldwide News Clipping Services
  • Training of diplomats for assignments in North America, Europe and Asia.
  • US Political Campaigns - Branding, Advance, Speech Writing, Event Marketing, Retail
  • News Conferences / Briefings
  • Press Interviews
  • Debate Prep
  • News Release Placement for Domestic and International General and Trade Medias
  • Fact Sheets
  • Soundbytes
  • Focus Groups
  • Backgrounders and Profiles
  • Media Tours and Events
  • Since 1995 - Joel Leyden has provided Online Reputation Management
  • Long Distance Video-Conferencing
  • Internet News Group Alerts
  • Establishment of social media groups in excess of 100,000 members.
  • Meetings and Special Events 
  • Event Marketing
  • Multi-Media Presentations
  • Speech Writing / Op-Ed Writing
  • Outdoor Billboard and Posters
  • Creation of Speakers' Bureau
  • Global Media and Cross-Cultural Training
  • Interview Coaching for Print, Broadcast and Digital
  • Body Language, Dress and Speech Preparation
  • International Presentations, Greetings, "Small Talk" and Cultural Awareness
  • Video / film directing, editing, production and distribution.

Some Feedback ...........

“Joel Leyden is one of the world’s respected experts on digital public relations, crisis communications, Internet marketing and social media. He lives and breathes it and his commercial, non-profit clients, the State of Israel, the Israel Ministry of Foreign Affairs, the Israel Defense Forces and we at Criterion Capital along with countless other governmental and commercial enterprises rely on Joel’s expertise to make the right things happen on the Web for business. I heartily endorse Joel Leyden and recommend him without reservation.”January 27, 2011

Top qualities: Great Results, Expert, High Integrity

1st Arye Ben Harav 
hired Joel as a Business Consultant in 2010, and hired Joel more than once

“I have known Joel Leyden for quite a few years on a friendly and business relationship. He was a pleasure to work with as well a professional and knowledgeable about his subjest and filled with allot of energy too.” June 13, 2010

Top qualities: Great Results, Personable, Expert

1st Jason Alster 
hired Joel as a Writer/Editor in 2004, and hired Joel more than once

“Joel Leyden is a professional person who is very dedicated to the ethics of the profession. He deserves to succeed. I would recommend him as a devoted person looking at results.These are my goals as well.” February 21, 2010

1st Charlotte GUTMANOwner, CGP Europe SA
was with another company when working with Joel at Leyden Communications (Israel)

“Joel Leyden has a profound intuitive feel for what makes people tick online. Superb sense of how to invigorate viral campaigns, activate people and build a sense of community.” January 7, 2010

1st Derek FattalDirector Internet Services, Jerusalem Post
was with another company when working with Joel at Leyden Communications (Israel)

“Joel Leyden is a really solid guy. He is the real deal and is totally committed to everything he does.”January 6, 2010

1st Brad PomeranceNews Director/Anchor, Jewish Life TV
was with another company when working with Joel at Leyden Communications (Israel)

“Joel Leyden is one of the most honest and respected PR, SEO and New Media professional I have ever met. 
When I worked with Joel, I and was impressed by how quick, creative and how effective his control over the Internet was. He is professional and smart with a big heart.” January 5, 2010

1st Wayne GerberOwner, Sungate Advisors
was with another company when working with Joel at Leyden Communications (Israel)

“Joel Leyden did an excellent job of getting me started with a new internet company. He has a thorough knowledge of internet marketing and gave me advice that has been of great benefit. I highly recommend him.” January 5, 2010

Top qualities: Great Results, Personable, Expert

1st Barbara Dahm CCC-SLP; BRS-FD 
hired Joel as a Internet marketing consultnt in 2008

“Joel Leyden was great to work for and learn from. He has a different way of looking at things that is inspiring.” January 5, 2010

1st Dawn HarveyExecutive Assistant, LEYDEN COMMUNICATIONS (ISRAEL)
reported to Joel at Leyden Communications (Israel)

“Joel Leyden is a quick thinking, creative marketing professional. In command of both Hebrew and English, his knowledge of the online marketing methodology and players is vast. I'm sure he'll be an asset to any future employer.” January 5, 2010

1st Machon Anat Anat ManderGeneral Manager, Machon Anat
was with another company when working with Joel at Leyden Communications (Israel)

“Joel Leyden is as far as I have seen the best most effective and professional media marketing and digital media person I have come across. He makes magic of everything he gets his hands on. I strongly recommend Joel for any media project and digital media visibility.” July 23, 2009

1st Wayne PoswellExecutive Director, Gesher Consulting & Hr
was with another company when working with Joel at Leyden Communications (Israel)

“Joel Leyden has assisted me with various PR activities - publishing articles online and providing internet optimization services. A recent article was ranked # 1 on Google News for 48 hours! Joel attends many different events, and always seems to know everybody there. He is always quick to introduce me to people who he thinks will help my business. Apart from everything else, he's hilarious to work with!” October 21, 2004

1st Jeremy Levy 
was Joel's client

“Joel Leyden is a very smart, focused, aggressive and honest marketing/PR expert who I have known a number of years. I expect he will continue to experience great success. 

Ronn Torossian 
5W Public Relations” October 5, 2004

1st Ronn Torossian, 5WPR CEOPresident & CEO, 5W Public Relations
worked with Joel at Leyden Communications (Israel)

“Joel Leyden is a knowledgeable writer who has a thorough understanding of the worlds of journalism and public relations. He brings creative energy and excitement to his position.” October 5, 2004

1st Alan Abbey
managed Joel at Leyden Communications (Israel)

“After 2 years of exposure to Joel Leyden's work and skills, I cannot but admire his creativity, devotion and comprehensive knowledge of his field. He would certainly be a valueable asset to any employer.” October 4, 2004

1st Amir Gissin - Israel Ministry Foreign Affairs
was Joel's client

“A wide network of connections, amazing clarity and convincing ability make Joel Leyden one of the leading experts in MARCOM. His genious informative ability turns the most complex advanced technology to a simple and clear idea for everyone. I have enjoyed working with Joel for many years in the internet field.” February 27, 2004

1st Arnon Katz 
was Joel's client

Crisis Communications / Media / Internet Consultant

Commercial and Governmental

5 visible recommendations for this position: 

“I know Joel Leyden to be a savy professional in the areas of Digital PR / Internet marketing / Social Media / SEO. Joel completely commands the combined languages of English and Internet, to the full benefit & satisfaction of his clients. A miracle worker no less!” August 21, 2011

1st Machon Anat Anat ManderRecruiting Agency for professionals and management level employees, Machon Anat
was a consultant or contractor to Joel at Commercial and Governmental

“Joel Leyden is a tireless, quick-thinking and resourceful professional. In his ever-changing area of expertise, he's always ready to go where others are reluctant to go. That makes him the partner you need at a time of communication crisis.” August 20, 2011

1st Amir GissinDirector, Public Affairs Department, Ministry of Foreign Affairs Israel
was with another company when working with Joel at Commercial and Governmental

“Well, speaking as a client and long-term media onlooker, what can I say but that Joel Leyden is a consummate professional; dedicated, driven and detail-oriented to get results for his clients - on deadline. The guy plain "gets it" about implementing a spectrum of media services. Hire him - before the other guy does.” August 20, 2011

1st Dave BenderMultimedia | Journalist,
was with another company when working with Joel at Commercial and Governmental

““Joel Leyden is an Internet pioneer starting with creating many of the first websites back in the mid 90's to today serving as an Internet, PR , Social Media consultant to the U.S. State Department and Israel Ministry of Foreign Affairs, and dozens of private companies. He controls information on the Internet and his honesty reflects the way he inhances his clients images.” August 19, 2011” August 19, 2011

worked directly with Joel at Commercial and Governmental

“Joel Leyden is one the most highly skilled and knowledgeable public relations, public affairs, reputation management and Search Engine Optimization experts I have ever met, as well as a professional webmaster and designer. If you want to be number one on Google, just call Joel Leyden - I did. 
Beau Schutz” December 30, 2007

Top qualities: Great Results, Expert, Creative

1st Beau Schutz 
hired Joel as a Consummate SEO Professional in 2003, and hired Joel more than once